Privacy Policy

Introduction

This Privacy Policy ("Policy") is published by the operators of 77pkr ("we", "us", "our"), accessible at https://77pkr.cam. It sets out how we collect, process, store, use, and protect personal data obtained through your use of the 77pkr platform ("Platform").

77pkr is an English-language information and educational content platform targeting Pakistani users who wish to learn about online casino games, sports betting markets, bonus structures, responsible gambling practices, and related topics. The Platform does not operate a gambling service, accept player deposits, process wagering transactions, or manage gambling accounts of any kind.

By accessing or using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not agree with this Policy, you should discontinue use of the Platform immediately.

This Policy applies to all users of the Platform regardless of the device or method through which access is obtained, including users accessing the Platform from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, or any other location within or outside Pakistan.

Definitions

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information that relates to an identified or identifiable natural person, including but not limited to names, email addresses, IP addresses, and device identifiers where these can be linked to a specific individual.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, use, disclosure, and deletion.
• "Data Subject" means the identified or identifiable natural person to whom Personal Data relates — in this context, the user of the Platform.
• "Analytics Data" means aggregated, non-personally identifying statistical information about how users interact with the Platform, including page views, session duration, device type, and geographic region.
• "Cookies" means small text files placed on your device by the Platform or third-party analytics services for the purpose of recognising returning visitors and collecting usage statistics.
• "Third-Party Platform" means any external online casino, sportsbook, or gaming operator referenced or linked within Platform Content, which operates independently of and without affiliation to 77pkr.
• "Applicable Law" means all laws, regulations, and legal requirements applicable to the processing of Personal Data in the relevant jurisdiction, including any applicable data protection legislation.

Data We Collect

Given the nature of 77pkr as a purely informational platform, the categories of data we may collect are deliberately limited. The following table sets out the categories of data that may be collected through your use of the Platform:

We do not knowingly collect any Personal Data beyond the categories described above. If you believe we have inadvertently received Personal Data that falls outside these categories, please contact us using the details in Clause 16.

How We Collect Data

Data is collected through the following methods when you interact with the Platform:

1. Automatic Collection via Analytics: When you visit any page on the Platform, standard web server logs and analytics tools automatically record technical information such as your anonymised IP address, browser type, and the pages you visit. This occurs passively and does not require any action on your part.
2. Cookies and Similar Technologies: The Platform may use first-party and third-party cookies to collect usage data and maintain session preferences. Further detail is provided in Clause 7.
3. Voluntary Submission via Email: If you choose to contact 77pkr directly using the editorial email address published on this Platform, you voluntarily provide us with your name, email address, and any information contained in your message. We only collect what you choose to send us.
4. Referral Data: When you arrive at the Platform via a link from a search engine, social media platform, or other referring website, standard referral data (the URL of the referring page) may be captured by analytics tools.

We do not use forms, registration flows, login portals, or any other mechanism to collect Personal Data from users of this information platform. The Platform does not offer user accounts, profiles, or subscription services.

Legal Basis for Processing

Where data protection legislation requires us to identify a legal basis for processing Personal Data, we rely on the following bases as applicable:

• Legitimate Interests: The processing of anonymised Analytics Data and Cookie Data is carried out on the basis of our legitimate interest in understanding how users interact with the Platform so that we can improve our Content and user experience. We have assessed that this processing does not override the fundamental privacy interests of users, given the anonymised and aggregated nature of the data involved.
• Consent: Where cookies beyond strictly necessary cookies are used (for example, analytics cookies), we will seek your consent through a cookie notice where technically feasible. You may withdraw consent at any time by adjusting your browser settings or cookie preferences.
• Contractual Necessity / Pre-contractual Steps: Where you contact us with an editorial enquiry, processing your contact information is necessary to respond to your request.
• Legal Obligation: In limited circumstances, we may be required to process or disclose data to comply with a legal obligation, court order, or regulatory requirement applicable in the relevant jurisdiction.

How We Use Your Data

Data collected through the Platform is used exclusively for the following purposes:

• Platform Operations: To ensure the Platform functions correctly across different devices, browsers, and network conditions — including users accessing from mobile devices throughout Pakistan.
• Content Improvement: To understand which guides, articles, and informational resources are most useful to Pakistani users, so we can improve existing Content and prioritise new topics — such as cricket betting guides relevant to PSL, T20 tournaments, and ICC events, or game guides for popular slot titles.
• Performance Analytics: To monitor Platform performance, identify technical errors, and improve page load times and overall user experience.
• Responding to Enquiries: To read, process, and respond to editorial or content feedback messages sent to the 77pkr editorial team via the published email address.
• Security and Fraud Prevention: To detect, investigate, and protect against abuse, scraping, unauthorised access attempts, or other technical threats to the Platform's integrity.
• Legal Compliance: To meet any legal obligations applicable to the Platform's operation, including compliance with any lawful data disclosure requests from competent authorities.

We do not use your data for profiling, automated decision-making, targeted advertising, or any purpose unrelated to the operation and improvement of this information platform.

Cookies & Tracking Technologies

The Platform may use cookies and similar tracking technologies to collect usage data. The following categories of cookies may be present on 77pkr:

• Strictly Necessary Cookies: These cookies are essential for the basic technical operation of the Platform, such as maintaining session state and ensuring pages load correctly. These cannot be disabled without affecting Platform functionality.
• Analytics Cookies: These cookies are set by analytics services (such as Google Analytics or similar tools) to collect anonymised information about how visitors use the Platform — including which pages are visited most frequently, how long users spend on each page, and from which regions (e.g., Lahore, Karachi, Islamabad) traffic originates. This data is used in aggregated form only.
• Preference Cookies: These cookies remember choices you have made (for example, cookie consent preferences) to improve your experience on return visits.

Managing Cookies: You can control and delete cookies through your browser settings. Most modern browsers — whether on desktop or mobile — allow you to block third-party cookies, clear existing cookies, or receive alerts when cookies are set. Please note that disabling certain cookies may affect how the Platform displays or functions.

The Platform does not use advertising cookies, behavioural targeting cookies, or any cookies designed to build individual user profiles for commercial exploitation.

Data Sharing & Disclosure

77pkr does not sell, rent, lease, or otherwise commercially transfer your Personal Data to any third party. Data may be shared only in the following limited and controlled circumstances:

• Analytics Service Providers: Anonymised, aggregated Analytics Data may be processed by third-party analytics tools (such as Google Analytics) operating under their own privacy policies and data processing terms. These providers act as data processors and are contractually restricted from using the data for their own commercial purposes beyond the analytics service they provide.
• Hosting and Infrastructure Providers: Technical data including server logs may be accessible to the hosting and infrastructure providers that support the Platform's operation. These providers are bound by confidentiality obligations.
• Legal Disclosure: Where we are required by a valid court order, legal process, or regulatory demand from a competent authority to disclose data, we will comply with our legal obligations. We will use reasonable efforts to notify affected users of such disclosure requests where legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition, or transfer of ownership of the Platform, data held by 77pkr may be transferred to the successor entity, subject to equivalent privacy protections.

We do not share data with Pakistani financial institutions such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, or Bank Alfalah. References to these payment providers in Platform Content are contextual and educational only and do not involve any data-sharing relationship.

Data Retention

We retain data only for as long as necessary to fulfil the purposes for which it was collected, or as required by Applicable Law. Our general retention approach is as follows:

• Analytics Data: Aggregated, anonymised analytics data may be retained for up to 26 months in standard analytics configurations, after which it is automatically aggregated further or deleted. This duration allows us to understand year-on-year content performance trends.
• Server Logs: Technical server log data is typically retained for a short operational period (generally 30 to 90 days) sufficient to diagnose technical issues, before being overwritten or deleted.
• Voluntary Contact Data: Email correspondence sent to the 77pkr editorial team is retained only for as long as necessary to resolve the relevant enquiry, plus a reasonable administrative period. We do not retain editorial email correspondence indefinitely.
• Cookie Data: Session cookies are deleted when your browser session ends. Persistent analytics cookies typically expire within 12 to 24 months from the date of last activity, depending on the specific cookie.

Upon the expiry of applicable retention periods, data is securely deleted or irreversibly anonymised. You may request earlier deletion of any Personal Data we hold about you in accordance with the rights described in Clause 11.

Data Security

77pkr takes reasonable and appropriate technical and organisational measures to protect data collected through the Platform against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• Use of HTTPS encryption across all Platform pages to protect data in transit between your device and our servers;
• Access controls limiting data access to authorised personnel only, on a need-to-know basis;
• Regular review of our hosting infrastructure and third-party service provider security practices;
• Anonymisation and aggregation of analytics data to reduce the privacy impact of any potential security incident.

Whilst we implement robust security measures, no method of electronic transmission or storage is entirely immune to risk. We cannot guarantee absolute security, and users should be aware that transmitting data via the internet involves inherent risks. In the event of a data breach that poses a material risk to affected users, we will take appropriate steps to notify affected parties in accordance with Applicable Law.

Your Rights

Depending on the data protection laws applicable in your jurisdiction, you may hold some or all of the following rights in relation to your Personal Data:

To exercise any of these rights, please contact us using the details in Clause 16. We will respond to all verifiable requests within a reasonable timeframe and in accordance with Applicable Law. We may need to verify your identity before processing certain requests.

Please note that given the very limited scope of Personal Data collected by 77pkr — primarily anonymised analytics data — many of these rights may have limited practical application in the context of this Platform. We will always assess requests in good faith and explain where a right does not apply to the specific data held.

Third-Party Links & External Platforms

Platform Content may contain references to and contextual information about Third-Party Platforms, including online casinos, sportsbook operators, and gaming services that Pakistani users may wish to explore. When you navigate away from 77pkr to access any Third-Party Platform, the data practices of that Third-Party Platform are governed exclusively by its own privacy policy — not this Policy.

77pkr has no control over, and accepts no responsibility for, the data collection, processing, or security practices of any Third-Party Platform referenced in our Content. Before registering with or depositing on any Third-Party Platform, users are strongly encouraged to:

• Read the Third-Party Platform's privacy policy in full;
• Review its terms and conditions, particularly in relation to data handling;
• Understand what KYC (Know Your Customer) documentation — such as national identity verification — may be required;
• Confirm whether the Third-Party Platform's data practices are acceptable to you before sharing any personal or financial information.

Links to Third-Party Platforms in 77pkr Content are provided for informational purposes only and do not constitute endorsement of their data practices, trustworthiness, or regulatory compliance.

Children & Minors

The Platform is strictly intended for use by adults aged 18 years and above, or the higher minimum age required by Applicable Law or the operator/license jurisdiction. 77pkr does not knowingly collect, process, or retain Personal Data relating to individuals who are minors under Applicable Law.

If we become aware that Personal Data has been collected from a minor without appropriate parental or guardian consent, we will take prompt steps to delete that data from our records. If you believe that a minor has accessed the Platform or that we may hold data relating to a minor, please contact us immediately using the details in Clause 16.

Specific Considerations for Pakistan Users

77pkr is specifically designed and published for Pakistani users. The following additional considerations apply to users accessing the Platform from within Pakistan:

• No Pakistani Regulatory Authorisation: 77pkr does not represent that its data processing activities are authorised, regulated, or approved by the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan, or any other Pakistani authority. This Policy is published in good faith as a data transparency measure.
• Data Localisation: Data collected through the Platform may be processed and stored on servers located outside Pakistan. By using the Platform, you acknowledge that your data (primarily anonymised analytics data) may be transferred to and processed in countries outside Pakistan that may have different data protection standards.
• Payment Provider Context: References to Pakistani payment methods such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, and Bank Alfalah in Platform Content are purely contextual and educational. 77pkr has no data-sharing relationship with any of these payment providers and does not transmit user data to them.
• PTA Compliance: If the PTA or any other competent Pakistani authority issues a lawful directive requiring disclosure or restriction of certain data, 77pkr will assess and respond to such directives in accordance with Applicable Law.

Users in Pakistan are advised to review applicable data protection and privacy legislation in Pakistan and assess whether their use of this Platform and any referenced Third-Party Platforms is consistent with their legal rights and obligations.

Policy Amendments

77pkr reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, changes in Applicable Law, or changes in the nature of the Platform. The "Last Updated" date at the top of this Policy will be revised whenever a substantive amendment is made.

Your continued use of the Platform following the publication of any amendment to this Policy constitutes your acknowledgement of and agreement to the revised Policy. We recommend reviewing this Policy periodically to remain informed of how we handle your data.

Where an amendment materially changes your rights or our data obligations, we will use reasonable efforts to draw attention to the change — for example, via a notice on the Platform homepage. However, we are not obligated to provide individual notifications to all users in all cases.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to raise a concern about 77pkr's data practices, please contact the editorial team using the details below.

We are committed to handling all privacy-related enquiries with care and will respond within a reasonable timeframe. Enquiries may be submitted in English; Urdu responses are available where possible.

This Privacy Policy was last reviewed and updated on 1 January 2026. It supersedes all prior versions of the 77pkr Privacy Policy.